不要一開始就說：

自己去日本幫我行銷。

先建一份 agent instruction。

例如建立：

mkdir -p ~/memekoo-growth
cd ~/memekoo-growth
nano AGENTS.md

核心內容我會寫成：

# Memekoo Japan Growth Agent

你是 Memekoo 的日本市場 Growth Agent。

## Goal

取得真實日本使用者。

North Star Metric:

Japanese users who create at least one meme.

## Product

Memekoo 是一個線上梗圖 / meme 製作與分享工具。

## Market

Japan.

主要語言：Japanese.

## Responsibilities

你可以：

- 研究日本 meme trends
- 研究 X、Reddit、網站與創作者
- 分析競爭產品
- 撰寫日文內容
- 提出 growth experiments
- 使用 Memekoo 建立示範內容
- 分析 traffic / signup / activation
- 保存研究與實驗結果

## Initially Forbidden

未經授權不得：

- 花錢
- 購買廣告
- 發大量 DM
- spam
- 建立大量帳號
- 冒充真實人物
- 發布內容
- 回覆真人
- 刪除內容
- 修改 production data

## Escalation

遇到以下情況停止並詢問 owner：

- Email verification
- SMS verification
- CAPTCHA that requires human intervention
- payment
- account suspension
- legal / copyright uncertainty
- actions that may damage brand reputation

cd ~/memekoo-growth
hermes

Hermes 的 CLI 會把你啟動時的 current working directory 當成工作目錄，而且它會自動載入該目錄的 AGENTS.md 作為 project context。

進去後可以先問：

請讀取目前 repo 的 AGENTS.md，告訴我你的角色、主要目標，以及目前禁止你做的事情。不要進行任何外部操作。

第一個真正的任務

你現在負責 Memekoo 日本市場。

第一階段不要發布任何內容。

研究：

1. 日本人目前在哪些平台分享 meme / ネタ画像
2. 日本使用者怎麼稱呼 meme generator / meme maker
3. 日本目前有哪些類似網站
4. 哪些 X 帳號或社群值得觀察
5. 哪五種 acquisition channel 最值得測試

建立：

research/japan-market.md
research/competitors.md
research/channels.md

最後提出 10 個 growth experiments。

依照：
impact × confidence ÷ effort

排序。

禁止花錢與對外發文。

Welcome to Hermes Agent! Type your message or /help for commands.
✦ Tip: The gateway caches AIAgent instances per session — destroying this cache
breaks Anthropic prompt caching.

────────────────────────────────────────
● 你現在負責 Memekoo 日本市場。

... (+22 more lines)

禁止花錢與對外發文。
Initializing agent...

────────────────────────────────────────
  ┊ 🔎 preparing search_files…
  ┊ 🔎 preparing search_files…
  ┊ 🔎 find      *.md  0.2s
  ┊ 🔎 find      research  0.2s
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 search    日本人 ミーム 共有 プラットフォーム サイト 2024 2025  2.3s
  ┊ 🔍 search    meme generator 日本語 呼び方 ミームメーカー ミームジェネレーター  2.4s
  ┊ 🔍 search    Japan meme maker website competitor ミーム作成 サイト 日本  2.1s
  ┊ 🔍 search    Twitter 日本 ミーム アカウント 人気 おすすめ 2024  1.9s
  ┊ 🔍 search    Japanese internet meme culture platforms LINE TikTok 5ch 2ch  1.6s
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 search    ミーム作成 サイト 日本 imgflip 日本語 類似サービス 2024 2025  1.3s
  ┊ 🔍 search    mememaker.jp ミームメーカー 日本 サービス レビュー  1.8s
  ┊ 🔍 search    Japan meme community LINE stickers スタンプ ミーム X trending  1.7s
  ┊ 🔍 search    "meme generator" OR "meme maker" Japan site:.jp niche local  3.7s
  ┊ 📄 preparing web_extract…
  ┊ 🔍 preparing web_search…
  ┊ 🔍 preparing web_search…
  ┊ 📄 fetch     filmora.wondershare.jp +2  1.4s
  ┊ 🔍 search    日本 ミーム作成 ウェブサイト アプリ 人気 比較 おすすめ 2025 無料  1.9s
  ┊ 🔍 search    Japan X Twitter ミーム まとめ アカウント 大喜利 フォロワー数多い  2.3s
  ┊ 💻 preparing terminal…
  ┊ 💻 $         mkdir -p /home/hermes/memekoo-growth/research  0.2s
  ┊ ✍️ preparing write_file…
  ┊ ✍️  write     /home/hermes/memekoo-growth/research/japan-market.md  0.1s
  ┊ review diff
a/research/japan-market.md → b/research/japan-market.md
@@ -0,0 +1,115 @@
+# Japan Meme Market Research
+
+Date: 2026-08-31
+Status: Phase 1 — observation only (no posting, no content publishing)
+
+---
+
+## 1. Platforms Where Japanese Share Memes
+
+### Primary
+
+| Platform | MAU (Japan) | Meme Usage | Notes |
+|---|---|---|---|
+| **X (Twitter)** | 6,800万 | Very High | #1 meme platform. "静止画大喜利" (still-image caption battle) culture exploded in 2024. Hashtag-driven trends. 4,000万 DAU. |
+| **TikTok** | ~3,300万 | Very High | 猫ミーム (cat meme) boom 2023-2024. Short-form video memes. Younger demographic. |
+| **LINE** | 9,500万+ | High | Dominant messenger. Stickers (スタンプ) are the meme vector. Group chat sharing. |
+| **Instagram** | ~3,300万 | Medium | Visual memes, Stories. Less text-heavy than X. |
+
+### Secondary / Historical
+
+| Platform | Role |
+|---|---|
+| **5ch (formerly 2ch)** | Birthplace of Japanese internet memes (2000s). Still active. Anonymous board culture. |
+| **ニコニコ動画** | Originated MAD video meme culture (2007-2013). Declining but culturally significant. |
+| **YouTube** | MAD compilations, まとめ videos, meme explanations. |
+| **pixiv** | Image sharing. Meme templates and derivative art. Encyclopedic catalog of trends. |
+| **note** | Blog platform. Long-form meme history/analysis content. |
+| **Reddit** | Niche: r/newsokuvip, r/BakaNewsJP. Small compared to domestic platforms. |
+
+### Key Insight
+
+Japanese meme culture differs from Western:
+- Strong **大喜利 (ogiri)** tradition: users caption a given image with the funniest line. This is essentially what meme generation IS in Japan.
+- Memes are called **ネタ (neta)** or **ネットミーム (net meme)**. The word ミーム is growing but ネタ画像 is more native.
+- Heavy emphasis on **community participation** — users want to join the joke, not just consume memes.
+- 2024 was the year **still-image memes** overtook video memes on X, driven by low barrier to entry.
+
+---
+
+## 2. Japanese Terminology
+
+### Core Terms
+
+| Japanese | Romaji | Meaning |
+|---|---|---|
+| ミームジェネレーター | miimu jenerētā | Meme generator (most common search term) |
+| ミームメーカー | miimu mēkā | Meme maker |
+| ミーム作成ツール | miimu sakusei tsūru | Meme creation tool |
+| ネットミーム | netto miimu | Internet meme |
+| ネタ画像 | neta gazō | Meme image / joke image |
+| 大喜利 | ōgiri | Caption contest / punchline game |
+| 加工 | kakō | Image editing/processing |
+
+### How Japanese Search for Meme Makers
+
+Top Google JP search patterns:
+- `ミームジェネレーター 無料` (meme generator free)
+- `ミーム作成 サイト` (meme creation site)
+- `ミーム テンプレート` (meme template)
+- `猫ミーム 作り方` (how to make cat memes)
+- `画像 文字入れ` (add text to image — more general, high volume)
+
+### Key Terminology Insight
+
+Japanese users often don't search for "meme" specifically. They search for **画像 文字入れ** (add text to image) or **大喜利 画像** (ogiri images). Product copy and SEO must capture both "meme" and "ネタ画像" lanes.
+
+---
+
+## 3. Meme Content Trends (2024-2025)
+
+### Current Hot Formats
+- 静止画大喜利: still-image caption battles (ホリエモン野菜大喜利, 大江裕ミーム, ピグレット, しなこミーム)
+- 猫ミーム: cat video memes (TikTok-driven)
+- 企業アカウント: Japanese corporate accounts doing meme marketing (McDonald's Japan, SUNTORY, アサヒビール)
+- ハッシュタグ大喜利: hashtag-driven ogiri events
+
+### Format Preferences
+- Japanese memes use **vertical text** more often than Western memes
… omitted 37 diff line(s) across 1 additional file(s)/section(s)
  ┊ ✍️ preparing write_file…
  ┊ ✍️  write     /home/hermes/memekoo-growth/research/competitors.md  0.1s
  ┊ review diff
a/research/competitors.md → b/research/competitors.md
@@ -0,0 +1,122 @@
+# Competitor Analysis: Japan Meme Creation Market
+
+Date: 2026-08-31
+
+---
+
+## Competitive Landscape Overview
+
+Japan has no dominant native meme generator. The market is served by:
+1. Global tools (used by Japanese with varying JP support)
+2. A small number of Japanese startups
+3. Adjacent tools (video editors, design tools) that include meme features
+
+---
+
+## Direct Competitors
+
+### 1. imgflip.com
+- **Type**: Global web-based meme generator
+- **JP Support**: Minimal. English UI. Templates are Western. Japanese users use it but it's not localized.
+- **Strengths**: 1M+ templates, GIF support, AI meme generation, established community
+- **Weaknesses for JP**: No Japanese UI, no Japanese templates, Impact font doesn't work for CJK
+- **Threat Level**: Medium (used by JP users who speak English, but poor JP experience)
+- **URL**: https://imgflip.com/memegenerator
+
+### 2. Canva (日本語版)
+- **Type**: Global design platform with meme maker
+- **JP Support**: Full Japanese UI. Japanese fonts available.
+- **Strengths**: Beautiful UI, Japanese fonts, templates, drag-and-drop, mobile app
+- **Weaknesses**: Not meme-specific. Overkill for quick memes. No meme community/culture.
+- **Threat Level**: Medium-High (go-to for Japanese users who want polished designs)
+- **URL**: https://www.canva.com/ja_jp/create/memes
+
+### 3. 株式会社MemeMaker (mememaker.jp)
+- **Type**: Japanese startup, established August 2025
+- **Products**:
+  - **MemeMaker** (iOS/Android app): Soundboard-style app. Play audio from user's videos. NOT an image meme generator — it's a sound meme player.
+  - **PasTick**: Photo/video entertainment app
+  - **CatMemesApp**: Cat meme app
+  - **文字化けジェネレーター**: Mojibake generator (niche joke tool)
+- **Funding**: Startup stage. Unknown funding.
+- **Weaknesses**: No actual image meme generator. Their "MemeMaker" name is misleading — it's a soundboard, not a meme creator. No template library. No text-on-image.
+- **Threat Level**: Low (different product category, but owns "MemeMaker" brand in Japan)
+- **URL**: https://mememaker.jp
+
+### 4. Meme Generator Free (ZomboDroid)
+- **Type**: Android app
+- **JP Support**: Partial. App Store listing in Japanese.
+- **Strengths**: 2000+ templates, easy to use
+- **Weaknesses**: Western-focused templates, no Japanese community
+- **Threat Level**: Low
+- **Google Play**: com.zombodroid.MemeGenerator
+
+### 5. Mematic
+- **Type**: iOS/Android app
+- **JP Support**: Minimal
+- **Strengths**: Simple UI, popular globally
+- **Weaknesses**: English-only templates, no JP focus
+- **Threat Level**: Low
+
+---
+
+## Indirect / Adjacent Competitors
+
+### 6. CapCut (ByteDance)
+- **Type**: Video editor with meme/video meme features
+- **JP Support**: Full Japanese
+- **Strengths**: Massive TikTok integration, AI features, video meme templates
+- **Weaknesses**: Video-first, not image meme focused
+- **Threat Level**: Medium (captures the video/cat meme audience)
+- **URL**: https://www.capcut.com/ja-jp/
+
+### 7. Filmora (Wondershare)
+- **Type**: Video editor with meme maker
+- **JP Support**: Full Japanese website and UI
+- **Strengths**: Active JP content marketing, blog guides about memes
+- **Weaknesses**: Desktop software, not quick web tool. Paid.
+- **Threat Level**: Low
… omitted 44 diff line(s) across 1 additional file(s)/section(s)
  ┊ ✍️ preparing write_file…
  ┊ ✍️  write     /home/hermes/memekoo-growth/research/channels.md  0.1s
  ┊ review diff
a/research/channels.md → b/research/channels.md
@@ -0,0 +1,146 @@
+# Japan Acquisition Channels: Top 5 to Test
+
+Date: 2026-08-31
+Constraint: $0 budget, no posting, no outbound DM. Observation & organic only for Phase 1.
+
+---
+
+## Channel Ranking
+
+Ranked by estimated (Impact × Japan Fit × Low Cost) for Memekoo specifically.
+
+---
+
+## 1. X (Twitter) Organic — 大喜利 / Hashtag Community
+
+**Why #1**: X is the center of Japanese meme culture. 6,800万 Japanese MAU. The 大喜利 format IS meme creation — users already do manually what Memekoo would automate.
+
+**Tactics (Phase 1 — observation only)**:
+- Monitor hashtags: #大喜利, #ネタ画像, #〇〇選手権
+- Map the most active ogiri accounts and their template sources
+- Analyze what templates are reused most
+- Identify pain points in current manual workflow (screenshot → edit → post)
+
+**Tactics (Phase 2 — when authorized to post)**:
+- Create memes with Memekoo and participate in trending 大喜利 hashtags
+- Watermark with Memekoo URL/name
+- Engage in 坊主's 選手権 events
+
+**Metrics to track**: Impressions per meme, profile clicks, template reuse rate
+
+**Key Accounts to Target**:
+- @bozu_108 (190万 followers) — 大喜利 championship organizer
+- @tukaerune (28万 followers) — meme template curator
+- Active 大喜利 participants with 1万-10万 followers
+
+---
+
+## 2. Japanese SEO / Organic Search
+
+**Why #2**: Japanese users actively search for ミーム作成ツール and 画像文字入れ. Low competition. Canva dominates broad "design" but no one owns "meme creation" in Japanese.
+
+**Keywords (monthly search volume estimates)**:
+| Keyword | Volume |
+|---|---|
+| ミームジェネレーター | Medium |
+| ミーム作成 | Medium |
+| 画像 文字入れ 無料 | High |
+| 猫ミーム 作り方 | Medium-High |
+| ミーム テンプレート | Medium |
+| 大喜利 画像 作成 | Low-Medium |
+
+**Tactics (Phase 1)**:
+- Create Japanese landing pages targeting these keywords
+- Build a ミームテンプレート gallery (indexable by Google)
+- Write blog content: 作り方 guides
+- Get listed on Japanese tool review sites (Filmora etc. do まとめ articles)
+
+**Tactics (Phase 2)**:
+- Optimize for "ミームジェネレーター 無料" and related terms
+
+**Metrics**: Organic traffic, keyword rankings, conversion to signup
+
+---
+
+## 3. App Store Optimization (iOS/Android)
+
+**Why #3**: Japanese users are mobile-first. The App Store is a primary discovery channel. Current Japanese meme apps are weak (MemeMaker is a soundboard, not a meme generator).
+
+**JP App Store Keywords**:
+- ミームメーカー (MemeMaker Inc. owns this branding but their app is not a meme generator)
+- ミームジェネレーター
+- ミーム作成
+- 画像加工
+- 文字入れ
+
+**Tactics (Phase 1)**:
+- Keyword research on App Store Connect / Google Play Console
+- Analyze competitor app store listings
… omitted 68 diff line(s) across 1 additional file(s)/section(s)
  ┊ ✍️ preparing write_file…
  ┊ ✍️  write     /home/hermes/memekoo-growth/research/experiments.md  0.1s
  ┊ review diff
a/research/experiments.md → b/research/experiments.md
@@ -0,0 +1,235 @@
+# Growth Experiments: Japan Market (Phase 1)
+
+Date: 2026-08-31
+Constraint: $0 budget. No posting, no outbound contact. Product + infrastructure only.
+Scoring: Impact (1-10) × Confidence (1-10) ÷ Effort (1-10) = Score
+
+---
+
+## Experiment Ranking
+
+### #1 — JP SEO Landing Pages + Template Directory
+**Score**: 28.0 (I=7, C=8, E=2)
+
+**Hypothesis**: Japanese users actively search for ミームジェネレーター, ミーム作成, and 画像文字入れ. No site currently owns these keywords. Building optimized landing pages with a template gallery will capture high-intent organic traffic.
+
+**What to build**:
+- `/ja/` Japanese landing page targeting ミームジェネレーター 無料
+- `/ja/templates/` template gallery page (SEO for ミーム テンプレート)
+- Proper `<title>`, `<meta description>`, `hreflang` tags
+- Structured data (HowTo schema for meme creation)
+
+**Success metric**: Organic JP search traffic. Target: >100 JP visitors/month within 3 months.
+
+**Risks**: Google indexing takes time. Japanese content quality must be native-level.
+
+---
+
+### #2 — Share Watermark + Attribution Tracking
+**Score**: 28.0 (I=7, C=8, E=2)
+
+**Hypothesis**: Every meme created and shared is a free ad. A subtle watermark ("memekoo.com") on shared memes will drive discovery through X, LINE, and other platforms.
+
+**What to build**:
+- Small, semi-transparent watermark in corner of exported images
+- URL shortener / UTM tracking on watermark links
+- Dashboard: impressions per platform, watermark CTR
+
+**Success metric**: Watermark-assisted signups. Target: >5% of new JP signups attributed to watermark.
+
+**Risks**: Watermark too visible = users remove it. Too subtle = no clicks. Test opacity and placement.
+
+---
+
+### #3 — Japanese UI Localization + CJK Font Rendering
+**Score**: 27.0 (I=9, C=9, E=3)
+
+**Hypothesis**: Without Japanese UI and proper font support, Japanese users will bounce immediately. This is table stakes for any JP market entry.
+
+**What to build**:
+- Full Japanese UI translation (all strings, buttons, tooltips, error messages)
+- CJK font stack: 游ゴシック, ヒラギノ角ゴ, Noto Sans JP, sans-serif
+- Vertical text support option (for 大喜利 format)
+- Proper line-height and text rendering for Japanese characters
+
+**Success metric**: JP user bounce rate < global average. JP meme text renders correctly in all browsers/devices.
+
+**Risks**: Translation quality. Use native Japanese speaker for copy, not machine translation alone.
+
+---
+
+### #4 — JP-Native Meme Template Pack (20 Templates)
+**Score**: 21.3 (I=8, C=8, E=3)
+
+**Hypothesis**: Japanese users want templates of characters and situations THEY recognize. Global templates (Drake, Distracted Boyfriend) don't resonate. JP-native templates will be the core differentiator.
+
+**What to build**:
+- 20 Japanese meme templates covering:
+  - ホリエモン野菜 (vegetable rant)
+  - ピグレット (shivering Piglet)
+  - しなこミーム (Shinako outdoor live)
+  - 大江裕 (Oe Yutaka psycho face)
+  - 猫ミーム frames (cat meme templates)
+  - 青峰ミーム (Aomine realization face)
+  - Classic 2ch/5ch reaction templates
+  - 密です (Koike "mitsu desu")
+  - Generic 大喜利 frames with Japanese text areas
+- Proper licensing review (fair use / parody assessment)
+
… omitted 157 diff line(s) across 1 additional file(s)/section(s)
  ┊ 💻 preparing terminal…
  ┊ 💻 $         find /home/hermes/memekoo-growth/research -type f -name '*.md' + 1 command  0.4s

╭─ ⚕ Hermes ───────────────────────────────────────────────────────────────────╮
Done. Four files created:

research/japan-market.md        114 lines — platforms, terminology, trends, X accounts to watch, cultural notes
research/competitors.md         121 lines — 9 competitors analyzed, market gap identified
research/channels.md            145 lines — 5 channels ranked (X organic #1), synergy map
research/experiments.md         234 lines — 10 experiments, scored I×C÷E, phased execution plan

Top 3 experiments (do first, in parallel):

| #   | Experiment                                | Score |
|-----|-------------------------------------------|-------|
| 1   | JP SEO Landing Pages + Template Directory | 28.0  |
| 2   | Share Watermark + Attribution Tracking    | 28.0  |
| 3   | JP UI Localization + CJK Font Rendering   | 27.0  |

Key finding: Japan has no dominant native meme generator. The 大喜利 (ogiri) format — caption this image — IS Japanese meme culture, and no tool currently supports it well. That's the wedge.

All work is observation/infrastructure only — zero posting, zero outbound, zero spend.

Resume this session with:
  hermes --resume 20260831_025946_42839c
  hermes -c "日本市场研究与增长实验"

Session:        20260831_025946_42839c
Title:          日本市场研究与增长实验
Duration:       18m 1s
Messages:       32 (1 user, 30 tool calls)

hermes@localhost:~/memekoo-growth$ ls research/
channels.md  competitors.md  experiments.md  japan-market.md